There are times when I develop what I like to call “visual
obsessions” with work from various artists. I don’t know what it is about certain
artwork that just makes my eyes water from excitement, followed by temporary
light-headedness and a brief shortage of breath. I get this urge to want to
cover every inch of my room in the work that I just spent hours upon days looking at through a computer screen wishing there was a way to capture the
images in their original essence and stash them where I can always view their
true beauty. Is that just extraordinarily over-the-top and abnormal? Probably;
welcome to my life. Anyway, my most recent visual obsession has been with
artist Hassan Hajjaj. Hajjaj’s art is yet another beautiful product of a perfect
cultural mash-up.
Hassan Hajjaj is an African artist who moved from Morocco to London
during his adolescent years. He first began to display his artistic talents
through the world of interior design and fashion. This eventually led him to
purchase his first camera and experiment on a new type of canvas without any
formal education in the arts or photography. Using his bi-cultural background, Hajjaj often creates
art that depicts both African and European cultures. He produces images that
display symbols of cultural traditions as well as stereotypical depictions of Islamic
culture, the orient, and other non-western cultures. He then juxtaposes these
images with symbols from pop-culture and Western trademarks such as Coca-Cola cans.
Hajjaj uses the power of popular brands such as Coca-Cola as a way of bridging
two cultures together with a highly recognizable product. A wide variety of viewers can
relate to his artwork through these familiar images though the artwork speaks to
the viewers in different ways. Through a mix of contrasting hues, clashing
patterns, and slightly humorous cultural juxtapositions, Hajjaj has found a way to incorporate his experiences, background,
and cultural-influences in an art form that questions the true meaning of “cultural identity” and “the
other”.
With infinite love,
The Frohemian